妇女's skis

做女人需要女人的滑雪板?

营销说是,硬充女滑雪者说没有,但每个人都同意一个更柔和,更好玩的滑雪场对店铺外墙的地方。而且这太糟糕了它总是标记为女性。

“滑雪不在乎你使用的浴室。它只响应来自滑雪者来的能量,”迈克Hattrup,老将滑雪设计师和Fischer高山产品经理说。“我们不需要有所作为那里是一个也没有。”

开始下个赛季(冬季二〇二〇年至2021年),菲舍尔将剥夺什么Hattrup所说的“市场营销学士学位”滑雪板它会开始使用在男性和女性的车型相同的结构。只有将图形区分这两个。

女性滑雪者

“妇女的滑雪板mansplaining的实施方案中,”路易丝Lintilhac,穷乡僻壤杂志和前自由式滑雪世界巡回赛的竞争对手的总编辑说。

“It doesn’t matter what gender you are, body type is body type. Your skiing ability isn’t gender-specific. We should be marketing to body weight and ability, not gender.”

那么,我们就更需要女性的滑雪板?如果是的话,应该品牌其实他们推销独自女人吗?我曾与品牌和滑雪货物找出与特制女子雪橇回事。

女子滑雪板:该解剖参数

费舍尔的立场是,男性和女性滑雪者之间的差异大多制造。

Hattrup said, “If women’s physiology [in relation to skiing] was truly different, you would see different women’s and men’s skis on the World Cup,” he said. “The data isn’t there to support different skis or different mounting points.”

但是,大多数企业做女性专用滑雪板,和许多坚持,这就是女人应该是滑雪。

Leslie Baker-Brown — Blizzard-Tecnica global women’s program leader, three-time All-American skier, and the 1982 Giant Slalom national champion — took an opposing stand.

“看着女人,我们更轻,我们大多数人都没有那么强,并且有许多妇女谁将会从滑雪女子滑雪板中受益,”她说。

贝克 - 布朗认为,女人的解剖结构也起到滑雪的设计和安装的作用。因此,暴雪齿轮妇女对女性的平均体重,力量,和解剖滑雪板。“我们的女子滑雪板更容易滑雪和一点点比男性的版本更轻,”贝克 - 布朗告诉我们。“它可以是一个更愉快的体验。你不必那样拼命地工作。”

她声称妇女承担比男性体重更靠后,而且因为大多数女性也有小的脚比她们的男性同行,移动安装点前可以帮助女性滑雪者更有效地进入一个转折。她甚至只要承认较轻的男性能够从女性的滑雪板中受益,也去了。

女子滑雪男性?

在暴雪黑珍珠的情况下,在美国最畅销的滑雪在过去3年中的任何一类,暴雪建立了一个滑雪这是高性能,易滑雪。

看到成功的滑雪,意识到男性could benefit from the lighter, user-friendly construction, Blizzard created the Bushwhacker. With it, the brand took into account that not all men are self-confident enough to shred with their bros strapped into a “women’s” ski.

Sadly, it didn’t sell.

“I don’t know why,” Baker-Brown said. “Most men wanted a Bonafide or Brahma.”

现在,你们谁想要一个更柔软,弯曲暴雪滑雪可以拥有它 -如果they embrace the “women’s” Black Pearl ski.

滑雪

Blizzard pro athlete Marcus Caston did. At a launch for Blizzard’s 2020-2021 skis, he told me he’s adding a Black Pearl in 177 to his quiver this year “just because I like it.”

与穷乡僻壤杂志穷乡僻壤大本营旅行,Lintilhac看到很多男人苦苦寻找的滑雪板和靴子适合于新的滑雪者。

“A lot of guys who are getting into backcountry skiing are being told they need a boot with 120 flex,” she said. “That’s too much boot for a new skier. They’d be better served with a lighter boot that allows them to get into the front of the flex.”

Often, lighter flexing boots aren’t available in bigger sizes, just like harder-charging skis aren’t available in shorter sizes.

“有一些很酷的滑雪板我喜欢滑雪,” Lintilhac说,“但最小他们进来是184,我5'1”所以这是不现实的。”

做女人需要用女性的滑雪板?

在不利的一面,我一直在努力寻找妇女有足够长的滑雪板,我给他们一个合适的测试和足够精力充沛的我和他们一样多的相当于男子滑雪。

I’m 5’7” with a 26.5 (men’s 9.5) boot, and I ski Northeastern hardpack (others call this ice) and some Front Range fluff. I’m not a competitive skier, but I’m a confident skier who puts 50-100 days in a year gliding on snow.

而我是女性。所以,我应该是一个滑雪女子滑雪,还是没有?

滑雪一直是男性占主导地位自成立以来可能。和暴雪等品牌一直在努力邀请女性的斜坡。贝克 - 布朗刚刚晋升为品牌的女装2女程序,这有助于教育和授权女性滑雪者。

硬充电滑雪者

齿轮专为感觉就像另一种方式的品牌告诉我们,我们邀请到戏,太妇女所取得。

Lintilhac conceded she sees the benefit of easier-skiing, entry-level women’s gear marketed to a beginner demographic. “It provides less of a barrier to entry,” she told me. “It welcomes women to the sport.”

但是,她补充说,很多时候,告诉女人,他们需要女性的齿轮也是一个障碍和伤害:“如果你进入市场的思维,你必须滑雪妇女滑雪,你可能永远不会尝试齿轮,可以让你进步,你的滑雪能力。”

Historically, most women’s skis have been for beginner and intermediate skiers, and there haven’t been great options for hard-charging, ambitious, accomplished skiers.

The standard brand response was, “high-level women skiers just ski the men’s skis.” I found that confusing. If you’re going to tell women that we need gender-appropriate gear, then you need to offer a range of options for women of all shapes, sizes, and abilities. And you need skis that manage all the kinds of terrain skiers tackle, from big-mountain descents to blue squares at the resort.

品牌需要给予妇女进步,实现我们的雪滑梦想的齿轮。否则,该消息是没有意义的。如果有正当理由的妇女应滑雪女子滑雪板,那么我想一个是为我做的。

“女子滑雪一直是我们的方式,让你的女孩下来,” Hattrup,菲舍尔的产品经理,开起了玩笑。我没有笑,因为我不知道这是一个笑话。

女子滑雪板做的权利

The good news is that for the first time, there are a lot of good women’s skis. And there are a lot of “women’s skis” that are just the same as the men’s.

我问贝克 - 布朗是否有暴雪滑雪身高或体重指南。有没有。

她同意,任何滑雪者的滑雪权将基于该滑雪者的体重加能力及实力,以在那里滑雪相结合。“我并不是说所有的女性应该买妇女的滑雪板,但大多数女性对妇女的滑雪板更好的体验,”她说。

Baker-Brown also acknowledged that some women’s skis are too light. They can’t cut through the crud or help skiers feel stable. In fact, next season, Blizzard will make its best-selling Black Pearl heavier to give it better bite in variable conditions.

荣誉对品牌的重新思考如何使滑雪的乐趣和辛苦充电的同时也邀请。这些滑雪板,重量较轻的人可以弯曲也构建技能和信心。

And, most importantly, the incentive is there across brands to keep making women’s skis, whether those skis are the same construction in different colors or different construction skis. The issue surrounds retail wall space: Most shops have a dedicated display for women’s ski models. So if Fischer didn’t have a “women’s” graphic, it would likely lose its space on that wall.

特定性别的滑雪板:我们站立的地方

Skier carving turns

在一般情况下,当今女子滑雪板不会落入收缩它和粉红色,它风气。女子滑雪板从许多(如果不是大多数)品牌收到相同的开发时间和资源男子。贝克 - 布朗说,暴雪设计师花建设的同时黑珍珠97,因为他们做了Bonafide 97,销售数字表明,他们在做什么工作。

但是,对于许多品牌,女性的滑雪板坐在某处以市场为导向事后和混乱,但必要的产品之间。

While Blizzard has a clear and well-articulated approach to women’s skis, at least half a dozen brand representatives from my reporting were unable to tell me if their brand believes men’s and women’s physiologies warranted gender-specific skis and why, what their brand’s approach to women’s skis was, and how that’s different from the way they build men’s skis.

在不利的一面,我停在落基山地下的展台在最近的一次演示,亲眼目睹了多个男人要求品牌请女子瓦尔哈拉木芯在更长的长度,以便他们能滑雪了。

Hattrup said the only difference Fischer sees between men and women is that women prefer different colors and graphics. But when Fischer introduced its hot-pink women’s Ranger 102FR, dudes wanted it, too. So for 2020-2021, the brand will sell the pink ski in 153cm to 191cm. The only skis Fischer will sell with “women’s construction” are in the intermediate category.

在最近的一次演示日为明年的滑雪板,滑雪我一些最好的女子滑雪板我已经在过去的20年试验,发现一对夫妇的我会考虑持有。这是令人鼓舞的。虽然一个品牌代表告诉我她想滑​​雪她的客户的男装滑雪,但如果她不滑雪女子发行她会被解雇。

所以,做女人需要女人的滑雪板?不可以,但如果你是轻还是想滑雪,你可以跳舞,不滑雪,你总是需要驾驶你的臀部到大雪,不排除他们。

而且,如果你是5'1” 和你想要的东西强大和足够短的,你可以杀了你在任何坡度,不断制造大量的噪音。看来,品牌终于听。